Email newsletters are a great way to stay in contact with your customers. They are cost-effective and provide the perfect response mechanism; all your customers have to do to contact you, is click “reply”!
Email newsletters are a great way to:
- Retain customers
- Build Relationships
- Educate Customers
- Educate Prospects
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- Retain a competitive advantage
- Keep in contact!
- Create Sales
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These days, most businesses can't afford NOT to have an email newsletter, but the challenge or hassle of producing one is often daunting.
Now, you can have someone dedicated to making sure that you keep in contact with your customers.
A person who will chase you up to get the content from you, create a professionally designed newsletter for you, manage the client database and help you keep track of all the relevant statistics so you know just how well your email newsletter is working for you.
This is how it works:
1. Reminder email:
Permission Marketing will agree on a send out date with you, and help you make contact with all your clients on that date every month.
2. Write your newsletter:
This is the hardest job you will have to do (and some of you won’t even have to do this). All you need to do is open up Microsoft Word and write down what you would like this month’s newsletter to say.
3. Send the template to the Permission Marketing Team:
When you have finished, just attach the file to an email and send the template to Permission Marketing. When Permission Marketing receives your email, they will give you a call and let you know.
4. The Permission Marketing team prepares your newsletter and sends you a proof:
They transform that Word document into a professional email newsletter.
5. You receive the email as your clients would:
Once approved, Permission Marketing sends you the completed professional newsletter, i.e. the newsletter comes to you (via email) as your clients will receive it. You have complete confidence there will be no surprises!
6. The Permission Marketing mail server sends out the professional emails to your clients:
After your final okay, Permission Marketing sends out your newsletter individually to every client you want to maintain contact with.
But wait, there’s more!
You need to know how effective your marketing is.
Permission Marketing’s system has a great reporting tool built in that will help you fine-tune your marketing so you can leverage a greater return on your investment.
Reporting
Once the process is complete and all the emails are sent out, you are able to view the latest statistics regarding:
- - who received the newsletter
- - what actions they took & what links they clicked on
- - the number of subscribers you have
- - an up-to-date overview of who is in your database.
And that’s not all!!!!
Your email newsletter will only be as good as the database you send it to. You will be provided with a simple online tool which you can use to:
- - capture email addresses
- - maintain your email list
You will also have a support team to answer your questions – a team whose vision is helping you keep in contact with your clients and actively seeking ways to help you grow your client list.
The set up process for your Permission Marketing account is pretty simple:
We create your login to the Permission Marketing console
You send us relevant images and marketing material that you currently have
We create an email newsletter that represents the branding of your business.
We consult with you about appropriate design alternatives
We code the newsletter to collect relevant statistics of how successful your newsletter is.
You send us your client list which we will organise and format for use on the Permission Marketing console
We provide you with support to answer any questions you may have. We are committed to making sure all relevant questions have been addressed before the final stages of setup are completed.
- Your monthly service investment includes:
- Creating the professional email newsletter for you each month.
- Backing up the Client list
- Uploading Statistics so you can find out how successful your newsletter is.
- Uploading images to the server; to make sure your newsletter downloads fast.
- Mail server bandwidth usage
- Up to date government legislation knowledge
- Understanding Statistics - How many people read your newsletter - What did they click on the newsletter - How many people told others about the newsletter (Tell a friend)
- Automatic Bounce Management - Soft Bounce / Hard Bounce statistics - Filter that archives the bounces - Auto removal for hard bounces & notification of removal
- Scheduled Reminders - Email reminders and phone calls to make sure you get your information out - Working with you, and help you get the newsletter out
- Sending personally addressed emails to your client list.
- How to get started
Fill out the following form and ask about our 'Free Phone Seminar' or phone +64 9 4240853 and ask to talk to a sales representative. They will show you exactly how you can keep in contact with your customers and answer your questions.
